https://www.amplifyportfolio.com/work daily 1.0 2021-03-29 https://www.amplifyportfolio.com/work/reinhardt monthly 0.5 2021-01-05 https://static1.squarespace.com/static/5f88b53e09ef005cc6e92ec6/t/5ff4de0d6e7cdf1fb1d5ad38/1617046377287/ReinhardtSite.png Work - Reinhardt Insurance - Objective: Revamp old website to improve user experience, with an emphasis on growing commercial insurance client base. Improve organic search results (SEO) with a focus Commercial Insurance related services. Enable tracking of leads, of each digital advertising tactic, to more efficiently steer budgets based on ROI. Results: The improved digital presence and search campaign generated several commercial insurance leads each month for Reinhardt. Previously, it received none while relying on traditional media campaigns for promotion. Increased website traffic 50%+ and search result rankings with the completion of a lead-generating optimized website design, coupled with search engine optimization and additional digital marketing tactics. https://static1.squarespace.com/static/5f88b53e09ef005cc6e92ec6/t/5ff4e56ac8454c6d6bc85105/1609885043390/ReinhardtInside.png Work - Reinhardt Insurance https://static1.squarespace.com/static/5f88b53e09ef005cc6e92ec6/t/606233fcd8b71a2aee323225/1617048579200/SEM.png Work - Reinhardt Insurance https://www.amplifyportfolio.com/work/halls monthly 0.5 2021-04-05 https://static1.squarespace.com/static/5f88b53e09ef005cc6e92ec6/t/5ff39934232e037c66f36b4f/1617046178244/Hallssite.png Work - Hall's Window Center - Objective: Reduce cost-per-click of existing Google search campaign, which was being managed by agency specializing in the window and door industry. Reduce CPM of its programmatic display and video campaigns while improving audience targeting. Analyze digital advertising budget to focus on tactics that produce the best ROI. Results: Amplify’s new campaign cut average search campaign CPC and banner ad display CPMs nearly in half versus Hall’s previous advertising agency. Increased website visitors by 80%+. With a revamped, efficient digital marketing campaign being implemented, Amplify was able to drive more website visitors with the same digital marketing budget. Increased Internet-based leads by 120%+. A multi-tactic approach with effective creative and efficient campaign management drove online leads. https://static1.squarespace.com/static/5f88b53e09ef005cc6e92ec6/t/5ff3ad7d3b502e082e2b7fb9/1609805188778/HallsSM.png Work - Hall's Window Center https://static1.squarespace.com/static/5f88b53e09ef005cc6e92ec6/t/5ff3ad99b06d6951ef869283/1609805215254/Halls+Banner.png Work - Hall's Window Center https://static1.squarespace.com/static/5f88b53e09ef005cc6e92ec6/t/5ff3ad4696522d765faa18b3/1609805133084/HallsSEM.png Work - Hall's Window Center https://www.amplifyportfolio.com/work/pandj monthly 0.5 2021-01-05 https://static1.squarespace.com/static/5f88b53e09ef005cc6e92ec6/t/5fac5e6e54d7bd32ba8c5166/1617047706490/P%26J+Site.png Work - P&J Custom Window Coverings Objective: Create a new and visually compelling website focused on converting website traffic to leads (form fills and phone calls requesting in-home consultations). Identify advertising tactics that engage consumers at all levels of the sales funnel, with particular focus on lower-funnel tactics aimed at shoppers ready to buy. Pre-COVID Results: Increased revenue 31% during an eight-month period prior to COVID, with the same marketing budget. Increased leads by 50% during same eight-month period prior to COVID, allowing for higher margins through price increases and decreased use of discounting. Post-COVID Results: After a flat YOY revenue during the first two months of COVID, revenue increased 23% YOY during the subsequent six months, with a marketing budget reduced by one-third. Despite lower marketing budget, leads remained strong allowing for higher revenue and margins on reduced expenses. https://static1.squarespace.com/static/5f88b53e09ef005cc6e92ec6/t/5fd7f60708622726e8590351/1607991927099/pjsite.png Work - P&J Custom Window Coverings Lead-Generator Amplify Advertising developed a new website for P&J that told a compelling story of its products and services, as well as optimized it for pulling in form-fill leads and encouraging phone calls. Our approach with SEO was focused on its highest-margin products, with progress set up in a dashboard format and tracked over time. https://static1.squarespace.com/static/5f88b53e09ef005cc6e92ec6/t/5fd7f8bc3c369100542a1a11/1607989442889/FBPandJ.png Work - P&J Custom Window Coverings https://static1.squarespace.com/static/5f88b53e09ef005cc6e92ec6/t/5fd7fb4c50fdf46feaf92e0b/1607990099030/bannerpandj.png Work - P&J Custom Window Coverings https://static1.squarespace.com/static/5f88b53e09ef005cc6e92ec6/t/5fd7fac6ec3b9837894e51ea/1607989965156/sempandj.png Work - P&J Custom Window Coverings https://www.amplifyportfolio.com/work/cvc monthly 0.5 2021-01-05 https://static1.squarespace.com/static/5f88b53e09ef005cc6e92ec6/t/5ff37cc4dac66e1e16380131/1617046079764/CVC+Site.png Work - Central Valley Construction - Objective: Design and develop a new website with focus on showcasing CVC's products and services in a visually compelling format - while significantly improving its organic search results (SEO) around kitchen and bath remodeling. Create and implement a digital marketing strategy to generate new business, allowing CVC to stop buying leads from companies like Homeadvisor.com and Angieslist.com - most of which produce low close rates due to competitive setup. Results: Increased website visitors by 380% once website redesign was completed and promoted via digital tactics. This process also included an onsite and offsite search engine optimization strategy focused on kitchen and bathroom remodel keywords. In addition, we utilized numerous high-quality images to help potential customers visualize how their homes would improve with a remodel from CVC. Increased website leads by 640% with the completion of a lead-generating optimized website design, coupled with search engine optimization and additional digital marketing tactics. https://static1.squarespace.com/static/5f88b53e09ef005cc6e92ec6/t/5ff38eb517af6f5d199df918/1609797310325/cvcads.png Work - Central Valley Construction https://static1.squarespace.com/static/5f88b53e09ef005cc6e92ec6/t/5ff38b1e46517e2c74053e71/1609796391994/CVCFF.png Work - Central Valley Construction